What's the common denominator of every local business (and resident) on the block? Lunch. Everyone needs to eat. But lunch can be a hassle, especially for small businesses with a limited number of employees. Too many business owners complain that the stress of lunch creates an unnecessary cognitive load that hampers productivity. "Where should I go? And when? How much should I spend? How long will it take? Is it too late for lunch at this point? Not that
place again...the line is too long, the food's greasy, and I was there yesterday."
When it comes to the lunch routine, convenience is key. Think Less. Spend Less. Do less. Get more. Imagine a way for local business owners and their staff to get delivered eye-poppingly low-priced, healthy lunches, sourced from local restaurants just a few blocks away. Every day something different. We choose. You relax. Call it The Regular Lunchbox
. Each meal costs slightly more than a Starbucks® Venti Mocha Frappuccino.
Depending on the city or neighborhood, businesses subscribe for, say, $35 per week (i.e. $6/lunch + $1 delivery for 5 weekdays) per employee. Each lunch is valued at $8-$12. The week before, we send out food options for the following week, and our members make their choices. We understand that some employees prefer the freedom of bringing their own lunches or leaving the office for a lunch break every now and then. This is understandable. But having at least a few Regular Lunchboxes arrive on location every day is a no-brainer for business owners wanting the effortless convenience of a low-cost healthy lunch on hand for their employees. And even if some decide to do their own thing for lunch, the box still provides momentary salvation to those workers who inevitably get hungry for a snack in the late afternoon, or need refueling while staying in late at the office. "We have too much fresh, healthy food lying around" said no employee ever
And it's not just the meals. Inside the boxes, we include refreshments, last-minute offers from local businesses, contests, and surprise goodies that make for a delightful user experience. We want to nudge our lunchboxers to contribute more of their purchasing power to the neighborhood economy. In this way, lunch can serve as a gateway to increased local spending.